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Big Bold Health Makes Retail Debut at Erewhon

The company's line of immune-supporting supplements includes Immune Rejuvenate, Microbiome Rejuvenate, Omega-3 Rejuvenate, and Himalayan Tartary Buckwheat Sprout Powder.

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By: Mike Montemarano

Associate Editor, Nutraceuticals World

Photo: Big Bold Health

Supplement brand Big Bold Health has made its brick-and-mortar retail debut at Erewhon, a certified B Corp organic retailer, with its three dietary supplements and sprouted organic superfood, to offer immune health and longevity support.

The available products include:

  • Omega-3 Rejuvenate, a minimally-processed, sustainably-sourced fish oil from Alaska with naturally-occurring pro-resolving mediators (PRMs), and vitamins A and D to support immune balance and brain health
  • Microbiome Rejuvenate, a blend of pre- and probiotics and other immune active ingredients crafted from Himalayan Tartary buckwheat (HTB), an ancient plant with immune-restoring properties that enhance gut wellness, strengthen immunity, and support overall well-being.
  • Immune Rejuvenate is a blend of phytonutrients that naturally occur in HTB. High levels of polyphenols fight oxidative stress for cell health, immune support, and cognitive function.
  • Himalayan Tartary Buckwheat Sprout Powder, made from whole sprouted organic seeds. The powder contains fiber, calcium, magnesium, potassium, iron, protein, folic acid, and vitamin B3. The nutty-tasting powder can be used as a topping for yogurt or grain bowls, sprinkled into savory meals, or blended into beverages. The sprouting process improves bioavailability of nutrients like rutin, quercetin, luteolin, hesperidin, and D-chiro-inositol for immune support.

“Launching in Erewhon Market is a natural extension of our mission at Big Bold Health, to bring ‘food is medicine’ to the natural products marketplace, combining nature with cutting-edge science,” said Jeffrey Bland, PhD, founder of Big Bold Health. “Most of today’s consumers don’t fully understand the incredible power of a balanced immune system and that health is a measure of how the body is functioning.”

“The promise here is in the name – a big, bold step towards your greater health,” said Walter Robb, former co-CEO of Whole Foods and member of the Big Bold Health board of directors.

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